Natural Diamond Jewellery Sales Poised for Growth This Diwali
September 30, 2024Natural diamond jewellery is experiencing significant growth across India, driven by evolving consumer preferences and strategic marketing efforts. In eastern India, jewellers like Sumeet Khimji of Khimji Jewellery note that while gold remains dominant, natural diamonds are gaining popularity, offering better margins and diversification opportunities. Younger buyers are drawn to simpler designs with clean lines and impactful gemstones, while the rise of heirloom jewellery—traditionally a northern trend—is adding to the demand for timeless pieces. This growing interest in diamonds is expected to drive sales during the festive season, alongside effective marketing and attractive deals from jewellers.
In other regions, natural diamonds are also on the rise. In western India, buyers are increasingly attracted to unique stories behind the gems, with natural diamonds paired with rare coloured gemstones gaining popularity. Meanwhile, in southern India, contemporary designs that combine gold with diamonds are capturing attention, especially among younger consumers. The emotional value associated with diamonds, often linked to special occasions, is further boosting their appeal. As jewellers refine their strategies, the demand for natural diamond jewellery is expected to continue its upward trajectory during the festive season, contributing to a robust sales outlook across the country.